Butter

May 2023 - Aug 2023

UI/UX Design

Internship

Figma

Illustrator

Butter is on a mission to build the world’s first connected food system that runs efficiently, sustainably, and transparently. We believe in empowering SMBs and democratizing access to complex tools once only available to the big players. We streamline the flows of information, goods, and payments, so food business and the communities they serve can grow and thrive.

ERP Platform

Butter is transforming food wholesale distribution with the goal of building the world’s first connected food system. Our Seller Portal simplifies, automates, and supercharges the complex workflows for food distributors, all in one system.


Key Features:

  1. Order Processing

  2. Inventory Management

  3. CRM (Customer Relationship Management)

Buyer App

Butter’s Buyer App helps buyers take care of all order-related things with ease. We offer a digital storefront of distributors’ latest products and promotional offers, and give buyers peace of mind with real-time order fulfillment notifications and in-app chat.

Sales Enablement

Conceptualized and designed a range of marketing materials, including posters, one-pagers, slides, email templates and a lot of other materials, ensuring brand consistency and alignment with marketing objectives.

What I learnt from this experience?

The biggest takeaway for me is that designing a real product is completely different from designing a conceptual product. In every design aspect, I have to consider its aesthetics, user experience, logic, and many other facets. At the same time, seeing my designs materialize into actual products gives me a tremendous sense of accomplishment.I also learned how to collaborate with team members, understand the needs of product managers, and how to facilitate easier development for developers.


If you want to know more about my experience at Butter, please contact me!

Copyright © 2024 Clayton Lin

Copyright © 2024 Clayton Lin

Copyright © 2024 Clayton Lin